Innomost grows

Innomost grows and appoints cosmetics expert Maria Svinhufvud as Sales Director

Innomost, a producer of ethical and innovative cosmetic raw materials, has appointed Maria Svinhufvud as Sales Director and Board Member.

Innomost produces high value raw materials from side streams of arctic birch. Maria Svinhufvud brings with her over twenty years of experience from the cosmetics industry, where she has held different positions within innovation and business development. Before joining Innomost Maria worked for a Finnish company Berner Ltd leading the department for R&D, sourcing and quality management. She was also a member of the company management team. Maria holds Master of Science degrees both from Chemical Engineering (Aalto University) and Business (Hanken School of Economics).

“We see a great national and global interest towards raw material produced from side streams of the arctic birch,” says CEO Sami Selkälä, Ph.D.

“We are growing both in Finland and abroad and the first products including our ingredients have already been launched. With our new recruitment, we can bring our customer focus to the next level. Maria´s extensive experience within cosmetics gives us a strong understanding of insight based customer needs and preferences.”

The new Sales Director Maria Svinhufvud is excited about this unique opportunity to use her knowledge to make an impact for a sustainable world.

“The cosmetics industry is keen on finding new sustainable raw materials replacing the traditional fossil and palm oil based sources. It’s an ingenious idea to utilize the side streams from the Finnish renewable wood in order to create new natural cosmetic raw materials. In this way we don’t use farmland intended for food nor do we endanger the rainforest. Instead we refine existing high value raw material out of the scrap wood that would otherwise be burnt for energy.”

“Innomost has an impressive knowledge of sustainable chemistry,” says Maria. “This in combination with my versatile experience from the cosmetics industry, deep understanding of the customer needs and a genuine desire to develop sustainable solutions provide an excellent basis to help customers in various industries reach their green goals.”

The new Sales Manager concludes. “This is my deam job. I can redefine the use of the Finnish green gold, help customers and develop our business to an international success story. We have endless possibilities for the future.”

Innomost is a Finnish start-up founded in 2016 that develops and produces high quality and renewable cosmetic ingredients from the side streams of birch. Innomost produces birch charcoal powder to clean the skin from impurities and skin peeling particles from bark to replace microplastics. Moreover, high value substances that calm and revitalize the skin are extracted from birch bark.

Please contact us, if you like to hear more about our company, our products and the possibilities for sustainable cooperation and product development.

CEO Sami Selkälä

+358 50 3409978


Sales Director Maria Svinhufvud

+358 50 5442788